This is a short post, but I suspect that it’ll say everything it needs to say.
I was a big supporter of [Insert censored former name]/Jimmy Joy early on, and converted quite a number of people to replacing a percentage of their meals. As most of us know, protein is typically the expensive addition to creating a ‘Soylent’ product.
So you can imagine my disappointment when the latest change to Plenny Shake was announced, where your company confirmed a downgrade from 125g of protein to 75g of protein. Particularly disappointing was your attempt to ‘spin’ this downgrade. It’s important to understand that the WHO recommendation of 0.66g is an extremely minimal recommendation for any adult who is going to be in a remotely ‘active’ category. Here is an unbiased and sourced article indicating the recommended range of protein that differs dramatically from .
See also a quotation from Jimmy Joy competitor Huel:
Why Huel Is High in Protein
The RI for protein is 50g per day, but this only covers our very basic needs and prevents protein deficiency(1,2,3). The Western diet typically provides more(7), and Huel does too. All essential amino acids are included in adequate amounts from two vegan protein sources: pea and brown rice protein, as well as protein from the oat powder. Based on an average 2,000-calorie intake, you’ll be consuming 148g protein per day from Huel. This provides a good amount for optimal health as well as building and maintaining a healthy body. Furthermore, protein is more satiating (appetite suppressing) than other macronutrients(8), and we’ve designed Huel to stop unwanted hunger pangs.
I would advise other long-time customers like me to look closely into what Jimmy Joy is doing with their new formulae and to respond appropriately.