Why not hemp?

Maybe this is something already discussed, I’d truly wonder if not.

In any case, has JJ considered hemp as an ingredient, maybe replacing soy? I am using Plenny Shake plain and add pure hemp protein to the mix. Hemp is a fantastic plant in many regards!

I do not need to pitch hemp to the Dutch, do I?

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Hahaha, no no need to pitch this to us, we have already looked into the option a few years ago. The tests done then did not come our favorable.

There are a few reasons we haven’t proceed with hemp as our protein source: the amount of protein per weight is too low (50%) vs. the amount of protein on an isolate(>85%); it is difficult to match our flavors with the taste of the hemp powder which gives an aftertaste and it is usually not as high in lysine as soy.

:green_heart:

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Fun fact: Our limited edition Amsterdam flavour did contain hemp.
Not so fun fact: It was limited, so we don’t have anything left.

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I see @DanielJJ and thanks for the info and the fact I was not aware of:

the amount of protein per weight is too low (50%) vs. the amount of protein on an isolate(>85%)

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oh man, I wish I could get my hands on this, @Josse_Blase :green_heart:

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