Calculate the cost of 100g and then go forward from there. Comparing the price of bags isn’t a good comparison. I once calculate the price difference of Active compared to Huel and Active was at least 20% cheaper for an one time order.
Jimmy Joy is 30 to 58 percent cheaper then Huel whilst providing the same nutritional value.
We have an in-house production and research and development team (Huel outsources all of their production) and we have been optimizing the operations for the past 5 years so we can keep the production costs to a minimum. One of our focuses is to provide affordable nutrition for everyone.
Our meals are very smooth by milling the ingredients very finely, which is more expensive than leaving it gritty like they have it. The main reason they’re more expensive is so they can spend a boatload on marketing. See our in depth comparison here: