Which persona can you relate to the most?

If you are anything like us, you’d like to believe that we are all special one-of-a-kind unicorns, experiencing this crazy thing called life (or simulation?) in our own unique way. Still, after developing nutritionally complete meals since 2014 we’ve come to identify some remarkable personality types!

Are we painting with a broad brush? Of course! But are we wrong…?

Find out for yourself: take a look at common Jimmy Joy-personas and let us know which one you are!

The Athlete
You’re always making sure your body is in tiptop shape. You are disciplined and work out multiple times per week. You take your nutrition just as seriously as your muscle gains and use Plenny Shake Active to make sure you eat exactly what you need to get the best results out of your efforts.

The Vegan
You want to contribute to a better world for humans as well as for animals. Animal well-being is a priority for you but you don’t want to compromise on your own nutritional needs. You enjoy our Plenny-meals guilt-free, knowing they are sustainable while providing you with complete nutrition.

The Clean Eater
Your body is your temple and you treat it that way. No junk food, only clean eating. Your mental and physical health are perfectly in tune, and you work hard to keep it that way. Routines are key and staying well-nourished is an important part of that.

The Young Professional
You’re ambitious and working hard to make a name for yourself. You are hungry, and not just for success. You need to keep that engine running so you choose quick and easy meals with optimal nutrition, so you can focus on yourself and your career.

The Gamer
Who has time to prepare and cook a meal when your squad is counting on you? Lives are at stake here, and the mission is the number one priority! Instead of ordering a pizza, chug a Plenny Shake and get back in the game. Good luck, trooper. Godspeed!

The Student
The only thing you have time for is studying and working a part-time job to pay for your rent. Cooking? Only on the weekends with friends. Besides, food is expensive! With a Jimmy Joy subscription you’re saving 15% on your meals.

The Busy Parent
How can anyone juggle a job, relationships, house chores, exercise, a family, AND a healthy diet?! At least one of those will get the short end of the stick eventually, and it’s not going to be your family. With our Plenny-meals, you have one less thing to worry about, and more time left to spend with your nearest and dearest.

The Party Animal
All you want to do is have some fun, but your body punishes you for it every time you do. It’s not like it was some ten-odd years ago - hangovers now seem to last forever… Slowly sipping on a nutritionally dense Plenny Shake gets you back on your feet in no time, though. So where’s the afterparty?

The Futurist
You’re always on the forefront of the latest developments and you want to be as efficient as possible with everything you do. Whether it’s your job, your exercise routine, or your nutritional needs: it’s all about optimization. This way you can focus your limited time on learning about the latest cryptocurrencies and reconnaissance missions to Mars.

So, which Jimmy Joy persona do you identify with most?

  • Which personality type are you?
  • Futurist
  • Young professional
  • Busy parent
  • Clean eater
  • Vegan
  • Student
  • Gamer
  • Party animal
  • Athlete

0 voters

I’m the “Low appetite”.

I struggle with getting enough calories and especially enough nutrients every day.
Your shakes and bars have helped me more than any doctor. Snacking a bar or sipping a shake (esp. with a frozen banana and whole milk) is just so much more manageable!

It’s my dream to just live off of this stuff, though out of my price range at the moment. But it’s such a savior when energy gets too low to function (or cook)!

The shakes are the cheapest, though not my favorite, but the bars! The bars are like a little piece of heaven.


The vegan and the gamer.


I’m the “Young professional” but also the “Mental illness/burnout”. Not having to spend time cooking, doing dishes or worrying about getting the necessary nutrition, and at the same time actually getting the kind of food your body needs, when all you have the motivation to prepare for yourself is comfort food and sugar, has been such a help. Thankyou.

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